Audi Technology: A “techy” Drivers That Help Them Avoid The Red Light

It sounds a bit like a typical hacker movie that has become a reality, or a scene from Eagle Eye, but Audi has developed and deployed technology that helps drivers avoid red lights.

This is a so-called Traffic Light Information (TLI) system. In essence, this synchronizes the relevant vehicle with specific cities and associated with pendant lights brisbane (especially at intersections). Then to calculate the correct speed that best matches the traffic signal. A bit like the idea of ​​a green wave.Traffic Lights, Red Light, Red, Light, Traffic Signal

If a traffic light ahead is about to turn red, the car will suggest an adjusted speed to prevent you from having to stop at the upcoming red light.

Furthermore, the synchronization of GLOSA (the Green Light Optimized Speed ​​Advisory) with Audi vehicles provides the best speed to improve traffic flow and thus reduce congestion in large cities.
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The technology has been under development since 2016, but recent reports show that implementation is increasing rapidly. There are now 13 cities in America where TLI has been adopted in their infrastructure. The question is when can we expect it in Europe? Pilot projects have already been in Berlin, Ingolstadt, Garmisch-Partenkirchen and Verona in 2016, but Audi is still confronted with the fact that there are no data standards for digital infrastructure management.

The Cities Where it Already Works in America:

  • Dallas (Flower Mound & Frisco)
  • Denver (Lakewood)
  • Gainesville
  • Las Vegas
  • Orlando (Seminole County)
  • Phoenix (Phoenix, Mesa)
  • Portland (Portland, ODOT)

The TLI system will be supplied in all Audi models except the standard A3 version and all TTs. It is expected that in addition to the above cities, more and more cities and intersections will embrace the technology. For the time being, Audi is the only car manufacturer that has this on board. But of course more manufacturers will follow in the near future.

AdTech – What Is It?

Developed by Google, Google Ads is an online platform for advertising wherein short advertisements, video content, product listings, and service offerings are paid for by advertisers. Google Ads can be automated easily as well as create mobile app installs within the network of Google ad to users of the web.

Advertising Technology

Google Ads is an example of an advertising technology, also known as ad tech, which in general refers to various kinds of analytics as well as digital tools utilized in the framework of advertising. Frequently, dialogues regarding ad tech revolve around the broad and multifaceted systems utilized to lead advertising to people as well as identified target audiences.

Ad tech, in a sense, includes items such as digital banner advertisements as well as other means of delivering advertising. But, ad tech involves the back-end systems as well that aid in directing ads to a targeted audience. This could add in complete platforms for marketing and analytics systems.

In entirety, advertising technology is turning out to be more refined and gaining more recognition and value in the overall industry of IT. Companies or entities involved in advertising technology might or might not do a great job at expounding on the technological resources and specific platforms that they utilize as well as how they make their services, however in this internet age, ad tech, particularly in mobile advertising, is an essential component in the way companies get in touch with their clients and how present business is carried out.

Why Agencies and Companies Should Consider Ad Tech?

The purpose of companies involved in AdTech is simple and clear-cut, to reach clients and/or customers. This synchronizes with the aim of agencies making every effort to push and promote their marques to customers and/or clients who are in the hunt for specific products. Therefore, agencies or businesses and companies of ad tech are presently figuring out and getting the picture on how they could collaborate as well as work with the strengths of both parties to give the most excellent service to brands and customers.

The major advantage of Ad Tech is having the capacity to obtain more accurate audience targeting. By means of incorporating every the tool in a one system, Ad Tech is capable of collecting added data, resulting in a more pertinent and precise ad campaigns. Therefore, if you were to locate an Ad-Tech company with the expertise and aptitude to put into operation the strategy, you had better consider investing in Ad Tech.