What is SEO and Why is it Important?

If you are reading this then you are probably interested in learning about the Search Engine Optimization (SEO). If the answer is yes, then lucky for you, the purpose of this article is to explain what a SEO is and its importance. We appreciate it if you keep on reading until the end of the article because this will help you learn the basics of SEO. Upon reading this, you will also know whether you will pursue the field of SEO or not.

Definition of SEO

Like what I have mentioned earlier, the meaning of SEO is Search Engine Optimization. The purpose of SEO is to make sure that a certain site has enough traffic. More traffic means that a lot of internet user is visiting the site. Most probably the website is specifically a business website, meaning more exposure and promotion to your business. This is the main reason why companies are hiring the best and experienced SEO practitioner to practice advanced digital marketing through SEO promotion and seo audit to name a few.

Tasks related to SEO require a lot of patience since this is a new field. And SEO practitioner must be motivated enough and willing to understand how and what people think. Once we think of something, we tend to be curious and look for answers. Hence, we search at google. That is one of the jobs of an SEO practitioner, to look for the things internet users are frequently searching. Why do you think there is a need to look for these things? simply because it will help you form a bridge with the audience.

Understanding the Basics of Search Engines

Do you ever wonder how Google, for example, is able to provide all the relevant answers to our queries? do you think someone or a group of people is doing all the works? the answer to those question is the “search engine”. It is through the search engine where all documents, researches, books, and other works appear when we type something. The specific jobs of a search engine is to evaluate all thousand of information present on the internet and arranging it based on its relevance.