Guest Blogging in Defense Technology Websites: Does It Work?
While it seems unlikely for defence technology companies to put out a “Submit A Guest Post” invitation, it’s an offer made by content marketers. The latter’s business is to coordinate with professional bloggers who have high levels of experience and expertise. Blogs of high relevance and quality will be published in defence technology websites, mainly to boost their reputation and authority.
Actually, esteemed defence tech guest bloggers also benefit from the collaboration. The URL embedded in every guest post will work toward building and eventually, boosting a blogger’s SEO Search Page ranking.
Why Defence Technology Companies Take On the Services of Content Marketers
The defence industry is in fact currently operating under controversial circumstances. Recent news about leakages of confidential US Pentagon information, have put the US Homeland Security Department in a tight spot.
The Need to Alter Negative Public Perceptions
Inasmuch as the public has a negative perception of defence technologies as mostly weapons of destruction, developing content for their website can be challenging for the company’s IT sector.
That being the case, guest bloggers who have been invited, need to be extra sensitive and careful when expressing views and opinions. The slightest indication of disrespect and suspicions, can have ethical implications. Rather than help boost the reputation of the defence company, wrong choices of words can hurt the firm’s reputation instead. If so, companies looking to sell their military-grade weapons, vehicles, tools and equipment in other countries, can be impacted by inappropriate perceptions conveyed by guest bloggers.
Still, content marketers have the responsibility of overseeing contributions posted in defence tech websites. Bloggers aren’t expected to come up with solutions to problems. At the very least, people need get past conspiracy theories instigated by war mongers who want to profit from selling defence technology products and services.
Ensuring the Universal Appeal of Guest Posts
Still, guest blogs appearing in other countries must have a universal appeal of promoting peaceful solutions over weapons of mass destructions. The goal is to assuage general feelings of fear. This is a key element that aims to educate potential customers, especially in other regions.
Capturing Chances of Experiencing Business Growth
Guest blogs can increase the chances of defence technology firms to experience business growth. A core part of blog content focuses on the benefits of the products and services being promoted. Providing potential customers with such information can make up for the lack of understanding on how the complex defence products and services, primarily serve as solutions.
Using Simple Language to Close the Knowledge Gap
Closing the knowledge gap using simple language is the most effective way of helping defence companies reach a broader range of potential customers. The creation of creative content that explains their values can increase the conversion of leads to actual sales. The use of simple language is critical for customers when making informed buying decisions.
