Artificial intelligence and related technologies are not only changing the nature and role of companies. They also change the way people interact with customers and have an impact on society.
The relationship between business and consumers will change from a one-way street to a freeway on which data is exchanged in both directions.
Five key technology trends for businesses
In order to meet their social responsibility and to build new partnerships in the digital ecosystem, companies should heed these trends.
Artificial intelligence for everyone
The further development of artificial intelligence has an impact on the economy and society. The better AI works, the greater its impact on people’s everyday lives. For companies whose business models are increasingly based on AI such as 14 Great Toys & Gifts for 2 Year Old Boys – Playtime – Medium, this means fulfilling their social responsibility and defining clear rules about what AI is allowed and what is not.
Augmented reality blurs boundaries
Augmented Reality (AR) and Virtual Reality (VR) are blurring the restrictions between the virtual and the real world. In doing so, these technologies are changing the way people live and work and leveling spatial distances.
Trust is important with data
The more companies’ business models rely on data, the greater a new form of vulnerability becomes. Incorrect, manipulated, and biased data can lead to incorrect business insights and distorted decisions with a significant impact on society. Companies are best able to meet this challenge in two ways: they pay more attention to correct data sets and at the same time reduce the incentive to manipulate them.
Partnerships for new business models
For their growth, companies depend on technology-based partnerships across industry boundaries. However, their own legacy systems are not designed to support such partner ecosystems. The leading companies of tomorrow will be those that strive for and enable large-scale partnerships today, but design their internal systems and processes for this at an early stage.
Smart structures for the internet of thought
Organizations have high expectations for intelligent environments created through robotics, AI, and immersive experiences. In order to bring these intelligent environments to life, companies not only need to train their employees and develop new skills but also to bring their corporate IT up to date.
With the rapid spread of new technologies, the role of companies must also change. You have to develop from a pure provider to a partner who develops new solutions in a comprehensive innovation process together with customers, employees, research institutions, and other companies.